Cost per order

Cost per order

Cost per Order (CpO) ist eine Kennzahl für die bei einer Werbeaktion angefallenen durchschnittlichen Kosten je erreichter Reaktion, z. B. einer Bestellung oder eines abgeschlossenen Abonnements.

CpO = \frac{Gesamtkosten~der~Aktion} {Anzahl~der~Reaktionen}

Cost per Order ist eine Kennzahl, die im Direktmarketing ein wesentliches Kriterium für den Erfolg einer Aktion oder eines Konzeptes darstellt.

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  • Cost per Order im Onlinemarketing

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