Grass Roots Group


Grass Roots Group
Grass Roots Group plc
Rechtsform Public limited company
Sitz Tring, England
Leitung David Evans
Mitarbeiter ca. 1.100
Umsatz £235 Millionen
Branche Marketingservices, Medien
Website www.grg.com

Die Grass Roots Group ist ein „Performance-Improvement“-Unternehmen aus Großbritannien.

Inhaltsverzeichnis

Unternehmensprofil

Der Hauptsitz des Konzerns befindet sich in Tring, England.[1] Die Grass Roots Group hat rund 1.100 Mitarbeitern[2] in 15 Ländern (2010) und gehört zu 48 % WPP.[3] 30 % gehören dem Unternehmens-Gründer und heutigen CEO David Evans MBE.[4]

Geschichte

Das an 18 Standorten weltweit agierende Unternehmen wurde von David Evans 1980 in Tring,England gegründet.[5] Die deutsche Tochtergesellschaft besteht seit 2005.[6]

1981 veröffentlichte Grass Roots bereits ihre erste Mystery Shopping-Studie, die in England durchgeführt wurde. 1986 wird Grass Roots Teil des WPP-Konzerns.

Bereiche des Unternehmens

Bereiche des Unternehmens
Events
Rewards
Measurement[7] Sponsored Content-Befragungen,Kundenzufriedenheit, Benchmark-Analysen, Marktsegmentierung, Mitarbeiterbefragung, Qualitative sowie quantitative Forschung, Werbewirkungsforschung, Mystery Shopping[8]
Communication
Education

Einzelnachweise

  1. [1] http://www.answers.com/topic/the-grass-roots-group-plc
  2. [2] http://www.wer-zu-wem.de/firma/Grass-Roots.html
  3. [3]http://www.applegate.co.uk/all-industry/grass-roots-group-1104910.htm
  4. [4] http://biz.yahoo.com/ic/133/133678.html
  5. [5]http://www.grg.com/web/guest/our-history]
  6. [6]http://www.wer-zu-wem.de/firma/Grass-Roots.html
  7. [7] http://www.wer-zu-wem.de/firma/Grass-Roots.html
  8. [8] http://www.grassroots-marktforschung.de

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